I would like to dedicate a reflection on simplicity, because since its origins Abacus has always understood the deep connection between two seemingly very distant elements: simplicity and intuition.
Paraphrasing a famous Italian writer and poet, Alda Merini, the simplicity is getting naked in front of others. Most of the time we are afraid of being misunderstood, of appearing weak in people’s eyes. Too often in the XXI century, simplicity has a negative meaning, it is considered a characteristic of humble people or unimaginative companies.
Does ‘simple’ mean ‘fool’? It is a common way of thinking, although profoundly wrong.
Are the sly guiles of Oberon, king of the elves in the Shakespearean ‘A Midsummer Night’s Dream’, so different from the pleasant and ridiculous simplicity of Puck? In the melancholy irony of Miguel Cervantes, is there more wisdom and nobility in Don Quixote or Sancho Panza? In Italo Calvino’s tale, is Agilulfo, the “all thought” Nonexistent Knight, more aware than the “all physical” Gurduloo? In Dostoyevsky’s ‘The Idiot’, we could find more sensitivity and humanity in Prince Myshkin than in all the arrogant people who surround him.
Abacus has always found in simplicity the strength to be what it really is. Accepting its own limits, it has transformed its experience into energy. Operating with awareness, it has been able to accommodate the needs of each client.
“Simplicity is the ultimate sophistication”, said Leonardo da Vinci. “Nothing is true, but that which is simple”, added Johann Goethe. “Simplicity is the form of real greatness”, stated Francesco De Sanctis. “There is no greatness where there is no simplicity, goodness and truth”, replied Lev Tolstoy. “In character, in manner, in style, in all things, the supreme excellence is simplicity”, explained Henry Wadsworth Longfellow. “Organic architecture seeks superior sense of use and a finer sense of comfort, expressed in organic simplicity”, ruled Frank Lloyd Wright. “Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art”, remarked Frederic Chopin. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creative”, concluded Charles Mingus.
A lot of people said that, above all, the most excellent ones did that.
Even within the organization, Abacus supports those claims. Its managers adopt clear strategies and use conciseness in requests and behaviour. They completely manage their skills so that they can provide clients with expert and distinguished services.
As well, Abacus Board of Directors do not need to confuse the staff. They strongly believe in themselves, they appear stable and accurate so that each team member could understand the final goal.
Too often people tend to complicate situations rather than to simplify them. There is a strengthened belief that complex things correspond to quality, effective performance, as if abundance of data and complicated procedures are a guarantee of success for themselves. By contrast, the intuitive part of our mind is a natural talent that offers us ideas, impressions, immediate solutions and endless opportunities. In all its complexity, intuition is a simple dimension.
This is THE combination that made Abacus strong and it is charming and disarming how a company is able to express itself in this way.
The art of simplicity is difficult and subtle like the exercise of intelligence. The one and the other require commitment, patience, depth and insatiable curiosity. As clear, crisp and effective solution can be, we must continue to ask ourselves whether and how there could be a more functional, more lucid and easier possibility.
It seems strenuous and often it is demanding. But finding truly simple solutions is soothing and stimulating.
Falling in love with simplicity is a fascinating experience.
“If you can’t explain it simply, you don’t understand it well enough” (Einstein)
Written by Marta Bellamoli, Marketing Co-ordinator